Top 5 Play Pass Games Performance on iOS in the US, Q2 2025

The second quarter of 2025 showcased interesting trends for the top Play Pass games on iOS in the United States. Here's a summary of how these applications performed in terms of downloads, revenue, and active users.

LEGO® DUPLO® World from StoryToys Limited saw a consistent increase in weekly revenue, culminating in approximately $28.4K at the end of June. Weekly downloads grew steadily, reaching around 7.9K in late June. Active users also followed an upward trajectory, peaking at about 16.4K.

Hungry Shark Evolution, published by Ubisoft, showed a noticeable spike in revenue in mid-May, hitting approximately $24.3K. Downloads were fairly stable, with a slight increase towards the end of the quarter, reaching about 21.6K. Active users peaked at 112.9K in late June.

Pixel Art － Color by Number by Easybrain Ltd exhibited relatively stable revenue throughout the quarter, with a slight peak at $16.5K in the last week of June. Downloads remained consistent, averaging around 14.4K, while active users reached a high of 239.9K by the quarter's end.

Flow Free, from Big Duck Games LLC, maintained a steady revenue stream, with a notable peak of $10.8K in the final week. Downloads experienced a gradual increase, peaking at 25.7K. Active users reached over 1M, reflecting strong engagement.

Lastly, Sudoku.com - Number Games, also from Easybrain Ltd, saw a steady rise in revenue, ending the quarter at $9.5K. Downloads surged significantly towards the end of June, reaching approximately 87.6K, while active users remained robust, peaking at about 1.9M.

These insights, sourced from Sensor Tower, illustrate the dynamic landscape of Play Pass games in the US. For more detailed analytics, visit Sensor Tower.